References
Peer F. Holm has been a member of the
German Sommelier Association board since 2009.
His key activities include new media and communication, in addition to various projects, such as the organisation of the annual legendary sommelier party “Chillout Weissrot”.
Here are just some of the companies and institutions who have booked
Wein & Wissen:
(The links take you to the websites of the companies/institutions)
CaveCo GmbH, Essen
Tasting panel for quality control
(deputy panel manager)
Consejo Regulador de la D.O. Ribera del Guadiana, Almendralejo (Spain)
Jury tastings of regional wines
Label design ratings
Lecture and guided wine tasting at the “2° Foro de la Exportación”
Consejo Regulador de la D.O.Ca Rioja, Logroño (Spain) via
KOOB – Agentur für Public Relations GmbH, Mülheim an der Ruhr
Guided Rioja tastings in the retail trade
Training courses about Spain for the catering trade
German Wine and Sommelier School, Koblenz (Germany)
(including the branch campuses in Berlin and Hamburg)
Numerous training modules for prospective sommeliers and wine consultants
Numerous seminars and in-house seminars on different topics
Deutsches Weininstitut (DWI), Mainz (Germany)
Jury member for the German wine waiter competition and junior competition “Deutscher Wein”
Lecture at the “Generation Riesling” workshop
Essência do Vinho, Porto (Portugal)
Jury tastings “Top 10 dos Vinhos Portugueses”
Hövels Original, Dortmund (Germany)
Sensory training courses for the field sales force
Numerous fine food and wine events and seminars
Sensory communication consulting
Horst Hanisch Seminare, Bonn (Germany)
Numerous wine seminars, e.g., “Wein-Knigge” (introductory wine seminar)
ICEX – Instituto Español de Comercio Exterior, Madrid (Spain) via
Consulate General of Spain, commercial section, Düsseldorf (Germany)
Development of course materials and execution of various seminars and tastings as part of the “Wein aus Spanien” campaign
“El mercado Aléman del vino”
“Importantes factores para triunfar en el mercado”
“Oportunidades de negocio para el vino Español”
(Seminars on the German wine market and the key factors for market success)
ie Business School, Madrid (Spain)
Lecture on the German wine market as part of the “Executive Education” programme
Chamber of Industry and Commerce (IHK), Koblenz (Germany)
Board of examiners for certified wine consultant (IHK)
Board of examiners for certified sommelier (IHK)
International Wine Institute, Bad Neuenahr (Germany)
Lecturer on various topics
In-house seminars
Consultant
Meininger Verlag publishing house, Neustadt a.d. Weinstraße (Germany)
Tastings on various topics for several of the publisher’s titles
MUNDUSvini, Neustadt a.d. Weinstraße (Germany)
Jury tastings for the “MUNDUSvini” International Wine Award
Jury tastings for the “MUNDUSvini BioFach” International Wine Award
Selters, Löhnberg-Selters (Germany)
“Wasser & Wein” sensory lecture for the field sales force
Sensory consulting in the development of a high-quality water glass
Sommelier-Consult GmbH, Köln (Germanany)
Project work on a variety of topics
Various seminars
Jury tastings
German Sommelier Association, Coburg (Germany)
Member of the board with the “New media” area of activity
Co-organiser of the “CHILLOUT WEISSROT” event for the wine scene
UCAMAN – Unión de Cooperativas Agrarias de Castilla – La Mancha, Toledo (Spain)
II. Jornadas Vitivinicolas:
“El mercado Aléman, como primer importador mundial de vinos Españoles”
“Claves para la exportación”
(Seminar on the German wine market and the key factors for market success)
ViniPortugal, Torres Vedras (Portugal)
“Weinland Portugal” seminar series
Fórum Anual do Sector do Vinho
- Lecture on the German wine market
Official information bureau and PR-agency for Wines of Portugal 2009 – 2011
Organization of the joint stand of ViniPortugal at ProWein 2011 and 2012
Vini Portugal, Torres Vedras (Portugal) together with
AICEP Portugal – Trade and Tourism Office, Berlin (Germany)
Lectures and guided tastings during various trade fairs
… in addition to many other companies and institutions in the consulting area.
